The challenge
Floors For Everyone needed to renew its brand identity and have a site able to showcase a wide catalogue of floors and materials without overwhelming the visitor, working as a real quote-generation channel — not just a digital brochure.
What we did
- Rebranding: updated visual identity, consistent with the brand’s current positioning.
- Catalogue architecture by product category, designed for fast navigation on mobile.
- E-commerce-oriented design with clear product pages and a call to request a quote on each one.
- Development optimised for low load times, key for a catalogue with many images.
Result
A site that a materials distributor can use as its main online quoting channel, with an orderly buying experience for a market (Miami) where digital competition is high.