A logo without an idea behind it is forgotten. Before designing, we define the place your business wants to hold in your customers’ minds and why they would choose you.
How we work
We start with positioning, studying your market, your competitors and what truly sets you apart. With that clear, we turn it into a visual and verbal system (colors, typography, tone) that stays the same wherever a customer sees you.
What it includes
- A study of your positioning and of what sets you apart.
- Logo, palette, typography and icons.
- A guide so your team uses the brand well without depending on us.
- Your brand voice, meaning how your business speaks on social media, on the web and when serving a customer.
- Stationery, social media templates and pieces for your campaigns.
Who it is for
New brands that need an identity from scratch, or brands with years behind them whose image no longer tells what they sell today.
