The challenge
A strong personal brand on social media, but without a space of its own to consolidate that presence and work as a professional contact channel outside each platform’s algorithm.
What we did
- Visual identity consistent with the tone already built on social media, taken to a complete brand system.
- Personal website as a central base: who they are, what they offer and how to contact them, without depending on a social profile.
- Initial content strategy to connect social media and the site in a single journey.
Result
A space of their own that consolidates the personal brand and provides a permanent professional point of contact, independent of changes in reach on any social network.