A brand without an idea behind it is just a pretty logo. Before designing anything, we define what place your company wants to occupy in your customer’s mind and why they should choose you over the competition.
How we work
We start with positioning strategy: market, competition, real differentiators. Only then do we translate that strategy into a coherent visual and verbal system — colours, typography, tone of voice — that holds up at every touchpoint with your customer.
What it includes
- Positioning research and definition of differentiators.
- Complete visual identity: logo, palette, typography, iconography.
- Brand guidelines so the system is used well without depending on us.
- Brand voice: how your company speaks on social media, the web and customer service.
- Applications: stationery, social media templates, campaign assets.
Who it is for
New brands that need an identity from scratch, or established brands whose image no longer reflects what the company sells today.